On Monday, I had the privilege of seeing Adam Horovitz and Michael Diamond (Ad-Rock and Mike D) of the Beastie Boys at Town Hall in New York City. They were promoting their new book, Beastie Boys Book.
Earlier that day, I arrived to see merchandise and their books being delivered. I also saw set pieces being unloaded.
After being let into Town Hall, the line for exclusive merchandise filled the entire venue. I went upstairs to check out the Beastie Boys exhibit. There were display cases full of rare items. It overwhelmed the senses. The Sonos company had records that were sampled on the Beastie Boys albums that people could play. Sonos also had a complementary Beastie Boys playlist poster.
In the audience was their family, Jimmy Fallon, Murray Hill, Champagne Jerry, a member of Twenty One Pilots and the crew from MCA Day.
It was a great, well-produced show. It consisted of readings from the book, Adam and Mike riffing back-and-forth, photos and videos, as well as the awesome Mixmaster Mike spinning classics in-between.
It was funny, deep and emotional.
This was a once-in-a-lifetime opportunity and I’m so glad I was there.